Burger King x The Lebron James Family Foundation
Campaign design and aseet design
Celebrity endorsements can drive awareness, but their impact often fades when the partnership ends. I propose a collaboration between Burger King and the LeBron James Family Foundation that leverages Burger King’s cultural influence while creating long-term value through community impact. Through The Promise Meal, the campaign strengthens Burger King’s brand perception, creates meaningful social impact, and attracts purpose-driven consumers who are more likely to develop long-term relationships with the brand.